Naming and Branding
For a new pop-culture merchandise store by Game Mania, 2020



A pop-culture hotspot
With unique products and experiences, encouraging fans to discover, enliven and be proud of who they are.
Inspired by the act of looking true a keyhole, an act of curiosity, the round shaped letters of Pop’d invite you to discover a whole new world. Playful and stylish.



Discovery, curiosity and inspiration
The core of this brand’s soul. The cheat codes to unlock windows, portals or mirrors into incredible worlds.
Every letter a window into a new universe: individually or working together as one.


Discover POP'D now in Antwerp.
Frankrijklei 28, opposite the Opera House and near the Meir.

POP'D t-shirts and tote-bags




'P' table
