summer campaign of Fanta Belgium
White label challenge: One of the five winners out of more than 1700 designs!
2016
2016
Before - After
Summer 2016, Fanta Belgium challenged everyone to go crazy with the blank Fanta logo.
Fanta is fun. Fanta is creativity. Fanta is young.
For a long time I just stared at the blank logo, trying to discover some secret within. And there it was! The Fanta guy! Hiding within the logo all this time! I was dumbfounded when I found him. It was time for him to shine, so I pulled him out of his hiding place and showed him to the world.
Top 5
It seems Fanta loved my design. I was super excited when I became winner of the week! But who would have guessed that I would become one of the 5 final winners?! That was crazy! Fanta received more than 1700 designs… and mine won.
Billboard and bus in Antwerp
The winning designs were presented on big billboards (38m²). Mine in the center of Antwerp, on the corner of the Desguinlei and the Karel Oomsstraat, to be precise. Quite a busy crossroad, so a lot of exposure. It was only there for 10 days though.
Next to a billboard, there was also a bus with the winners' design as well.
Too bad I wasn’t there in person to see any of it. This all took place in October and I was in Spain, studying abroad in Barcelona (Erasmus). Good thing technology was advanced enough for me to experience it anyway.
Me and my design
Virtual Fanta Tasting
